Taking place in 15 U.S. cities, the Susan G. Komen 3-Day for the Cure is a series of three-day, 60-mile walks that raise millions of dollars for breast cancer research, education, and community health programs. Participants raise a minimum of $2,300 and walk an average of 20 miles a day. Thousands of men and women participate.
For example, the 2009 Twin Cities event raised $6.1 million and had 2,500 walkers. On-event media coverage reached more than 3.5 million people and garnered more than 50 news stories and 65 minutes of radio and television coverage.
For example, the 2009 Twin Cities event raised $6.1 million and had 2,500 walkers. On-event media coverage reached more than 3.5 million people and garnered more than 50 news stories and 65 minutes of radio and television coverage.
My work for the 3-Day included managing media before, during and after the event, working with survivors and volunteers, and developing crisis messaging.
Coverage of the 2009 Twin Cities Closing Ceremonies by the Minneapolis Star Tribune
Reporter Mary Rosko interviewing Twin Cities 3-Day ambassador and volunteer Lynn Bury who walked five years in a row. Developing close relationships with two reporters from FOX 9 resulted in constant coverage during the 3-Day event
With reporter and anchor Lee Valsvik, Cities97 FM, who did numerous interviews in the months before the event and broadcasted live at the 3-Day
3-Day National Spokesperson Jenne Fromm doing an interview for a local TV station. Quick media training and working with producers are a part of the event
